These days, there is a completely different language being spoken by people. Text speak is so 90s and now its all about social media jargon-busting to work out what people are actually on about. With so many social media platforms littering the World Wide Web, you have to wonder where it will all lead to. Right now, we’ve got millions of people saying “follow me on Twitter” and “find me on Facebook”, so what’s with all this searching people have to do? What happened to simply giving someone your email address? Now you have to find people on Facebook and oblige when someone says follow me on Twitter. Some might say this is social networking gone mad.

However, for those that use Twitter and Facebook, these phrases are perfectly normal. It almost seems natural to say “follow me on Twitter” and considering the short time Twitter has been around, Twitter-related comments have become the norm and people are used to saying them. In most cases it takes a good few years for things to catch on, but when you move to online, everything seems to be speeded up a gear. Brands work tirelessly for their taglines to catch on and become synonymous with the brand and product, but social media platforms seem to have it so easy. The phrase “follow me on Twitter” is so popular these days, it even returns a good few thousand searches a month in the search engines. And let’s remember, Twitter may be a social networking site, but it is also a brand, and in terms of power and brand identity, Twitter is up there with the best like  Coca-Cola and McDonalds.

Who knows, it might not be long before we see celebrities endorsing the Twitter brand, just like with other big brands of the modern 21^st century.